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Just Show Up

Once upon a time, business went like this. Your client said, "I need something. "Who has what I need?" They're no longer doing that. The internet has made it so much easier for them to find who they need.

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Once upon a time, business went like this. Your client said, “I need something. “Who has what I need?” They’re no longer doing that. The internet has made it so much easier for them to find who they need.

With a click of a button, they now have hundreds, maybe even thousands, of different options. So no longer are the first thoughts, “Who do I need?” Their first thoughts now are, “Why should I choose you?” Just think about that.

“Why should I choose you?”

Do you feel like you have to do something to make yourself stand out? Do you feel like you have to do something to get their attention then, amongst a hundreds or thousands of people who are doing the exact same thing?

Here’s the trick, you don’t need to do anything, you just need to be you. But in order to be you, you need to show up. You need to show up. You need to show up on video so they know who you are, because when they know who you are, they’re going to like you, trust you, and want to buy from you.

You need to form that emotional connection with them and you can’t do that unless they know who you are. The easiest way to answer the question they’re thinking of, “Why should I choose you?” Is to just be yourself.

Drop your mask, be real in role, be slightly vulnerable, and show them who you are. Become their friend. And trust me, they will buy from you.

Love and kindness always. Muah.