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The Secret Ingredient to Your Videos

So what's the secret ingredient to using videos in your business? I know there's gotta be a secret, there's got to be something which makes one video stand out more than the other. There's gotta be one thing that works so much better than anything else.

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So what’s the secret ingredient to using videos in your business?

I know there’s gotta be a secret, there’s got to be something which makes one video stand out more than the other. There’s gotta be one thing that works so much better than anything else.

I found it. It took me a while but I found it. That secret is vulnerability.

The ability to be real and raw on camera to your audience, to your clients, that vulnerability opens yourself up, it allows you to say this is who I am, I’m here, take it or leave it. And people respect that, people respond to that, that is the secret to your videos.

No matter what you do with your videos, as long as there’s that element of vulnerability, that element of realness, of truth, people will respond, people will connect, that is all you need, that one secret ingredient, vulnerability

Love and kindness always.