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Your clients are looking for you

In an world that is constantly bombarding us with fake stories, scams and photoshopped images, our buyers are becoming more and more conscious of the ‘fake’ or inauthentic nature to business in general and are deliberately seeking out the real. Can they find you?

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In this free 5 Day Challenge, you will discover for yourself the things that are holding you back from sharing your stories in the world and take the first steps to finding your own courage to overcome this.

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In an world that is constantly bombarding us with fake stories, scams and photoshopped images, our buyers are becoming more and more conscious of the ‘fake’ or inauthentic nature to business in general and are deliberately seeking out the real. Can they find you?

Copy of Box image for website_featuredimage(3)Once upon a time, your business page was the first thing clients saw of you online which meant they saw what you wanted them to see. However with the ever changing scope of social media and the constant ‘fake-ness’ online, your clients are looking to connect with you on a much more personal level. They are looking to your personal page. Remember the old adage that a customer needs to Know You, Like You and Trust You in order to Buy from you? Well our clients have figured that some people have a persona when in business which is NOTHING like who they are truly are. These people have realised that the persona, the face, is a disguise. Remember our clients are having fake stories and scams shoved into their faces daily as they scroll through their newsfeeds. They are extremely wise to the fake in business today and can spot the insincere from a mile away.

mellysphotography_blog_usingpersonalpageWhat does this mean for you in business today? You MUST be connecting with people on your personal profile and you must be real with them. I know the word authentic is being overused in business today but it is the right word in this instance. You must be authentic, real, true. No bullshit disguise!

Think about when you create a post in a group, that post has YOUR name attached. When your potential customers track back to find out about the person who wrote the post, what are they seeing? A locked wall with very little information? I’m sure you’ve come across this yourself and thought, ‘What are they hiding?’ Its an immediate human reaction to be suspicious of the unknown. Now think about those posts you’ve clicked which has taken you to a personal profile filled with content and happy snaps about that persons life in business. You immediately decide whether you like them and you are more likely to investigate their connections, including their business pages, further.

Now I completely understand there are some things that you don’t want everyone to share on social media. For me, this is my relationship with my husband and family members. While I am happy to share images and posts about my daughter and being a mother, I WILL NOT post about my relationship with my husband and family. That to me is completely private. And if I do share a photo or post that has my husband in it or even hints at my relationships, I change the settings to family only so NONE of my potential clients can see those posts.

However, I want people going to my personal page to know me, like me and trust me so I have to open myself up to them so they will eventually buy from me. I share images and stories about my business life, my life as a mum, things that inspire me and my dreams and goals. I open myself up to communication so once trust is established they feel comfortable heading over to my business page. Choose what you are willing to share with your clients and then share it! That’s what they are looking for!

Next time you are scrolling through your newsfeed on your social media channels, think about the people you want to do business with, what are they doing that make you want to click on their posts and find out more about them. Maybe you have opened yourself up on social media and are having amazing success as a result? Feel free to brag about your success! We’d love to hear your stories to truly prove the point, your Personal social media account is VITAL to your business.

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STRUGGLING TO SHARE YOUR STORIES?

In this free 5 Day Challenge, you will discover for yourself the things that are holding you back from sharing your stories in the world and take the first steps to finding your own courage to overcome this.

GET STARTED TODAY